Super Apps Are Here: Don’t Stay Behind

The interest in smartphones has been growing with rapid advances across the world in recent years, and apps have their own specific role in all this. WeChat, as a Super App, is gaining more and more traction. People use Super Apps to communicate, make purchases, or entertain themselves. Let’s discover more about the Super App trend and see how can help you grow your business.

Super Apps Are Closer:

The past few years witnessed the development of a new trend called “Super Apps,” which is becoming popular especially in China. Super Apps represent platforms that bring together more than one service. This means consumers can WeChat and other Super Apps to communicate, shop, as well as access various services.

This model is growing fast in emerging markets such as India, South America, and South-East Asia. Apart from WeChat, Alipay App and Gojek are also considered Super Apps. By the way,   together with other digital products that have originated in China, TikTok also has the potential to influence the future of technology.

Given all the developments in technology and payments, it’s highly important to find a reliable and experienced payment specialist to work with. An expert processor comparison company like can be the best helping hand in this regard.

This is how you can find a reliable and cheap merchant services provider to be able to not only stay afloat in the current crisis but also take your business to the next level without major challenges.

What the Numbers Show

According to Blackhawk Network, mobile wallet adoption in the U.S. accounted for 38% among consumers before COVID-19. During the last 2+ months, this number reached 55%. Let’s look at some other stats:

  • In Q3 of 2020, 2.87 million apps were registered on Google’s Play Store and 1.96 million on Apple’s App Store.
  • According to Helena Mao, vice president at Blackhawk, 61% of U.S. consumers are now shopping using retailer apps. This number was 21% before COVID-19.
  • 8% of consumers with Apple Pay enabled on their mobile devices are now paying in-store via the app. This number was 4.9% among U.S. adults before COVID-19 in March 2020.
  • Major platforms, including Instagram, Facebook, and Amazon are now offering Livestream shopping services.

So, the Super App model is becoming more and more popular. These are platforms like WeChat that offer various services in one place, thus making it easier to increase your customer base.

Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of payment experts like He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.

Related Articles

Back to top button